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Most small businesses know what they stand for.
But when it comes to putting it into words—consistently, across all platforms—that’s where things fall apart.
Sound familiar?
Your website feels friendly.
Your emails sound stiff.
Your Instagram posts go from quirky to corporate every other week.
This is the result of no clear Brand Voice.
And that’s exactly what we’re fixing today.
With Gen AI, you don’t need a branding agency to define your voice. You just need a bit of structure, the right prompts, and a tool like Chaturji to help you put it all together.
Let’s go.
Why You Need a Brand Voice Guide
A Brand Voice Guide isn’t just for big brands with glossy campaigns.
It’s for anyone who wants to sound like the same business across every customer touchpoint—from emails to blog posts to sales decks.
It helps you:
- Save time when creating content
- Make your brand more memorable
- Build trust through consistency
- Delegate content creation with less handholding
In short: a Brand Voice Guide makes everything easier.
Step-by-Step: Create Your Brand Voice Guide with AI
Here’s a 5-step DIY process using Generative AI.
You can do this even if you’re starting from scratch.
Step 1: Discover Your Brand Personality
Start with a little self-awareness. Ask AI to help you identify the kind of tone that fits your business.
Prompt Idea:
“Help me define my brand voice. We’re a handmade skincare brand for working women in their 30s and 40s. We’re natural, empowering, and rooted in science.”
You’ll get tone suggestions, voice adjectives, and content examples that reflect your brand. You can tweak and rerun until it feels right.
Step 2: Pick Your Core Voice Traits
Most strong brands can be described with 2–4 personality traits. For example:
- Bold, witty, informal
- Warm, respectful, knowledgeable
- Clear, minimal, modern
Prompt Idea:
“Here are three examples of how we currently write. Can you suggest 3 adjectives that capture our voice?”
You can also copy and paste some of your website or marketing copy to let the AI analyze it.
Step 3: Set Do’s and Don’ts
This is where your voice becomes usable for others (and future you).
Prompt Idea:
“Based on a voice that is ‘friendly but professional’, write 3 do’s and don’ts for content writers to follow.”
You'll get practical rules like:
Step 4: Define Your Brand Messaging Pillars
Brand Voice = How you speak
Brand Messaging = What you say
Prompt Idea:
“What could be 3 messaging pillars for a productivity app for freelancers? Focus on what matters most to them.”
You might get suggestions like:
- Time-saving tips
- Confidence in solo work
- Work-life balance
These will guide your content themes across marketing, onboarding, and social.
Step 5: Put It All Together - Your Brand Voice Guide
Now that you've defined your tone, traits, writing rules, and messaging pillars—
it's time to organize them into a simple Brand Voice Guide you and your team can actually use.
Prompt Idea:
“Can you help me compile a Brand Voice Guide based on the above: Use this structure:
Our Brand Voice Guide
1. Brand Voice Summary
A short paragraph that describes our overall tone and style.
2. Core Voice Traits
Our Core traits described with 2–4 personality traits
3. Writing Style – Do’s and Don’ts
Do’s and don’ts for content writers to follow.
4. Brand Messaging Pillars
The key themes or ideas our brand consistently communicates.”
Once the Brand Voice Guide is created, you can now save it as a working doc inside Chaturji, share it with your team, and refer to it every time you're creating content—from social media posts to emails to website copy.
And remember, your voice can evolve. With AI, you can revisit and refine your guide anytime.
How Chaturji Makes This Easier
Sure, you could do this using any Gen AI model.
But with Chaturji, you get a workspace built for real collaboration and output—not just answers.
Here’s how Chaturji helps:
✅ Prompt Libraries for Brand Strategy
Get instant access to carefully designed prompts for tone discovery, brand storytelling, and messaging development.
✅ Workspaces for Team Collaboration
Build and refine your Brand Voice Guide with your team in a shared space. Everyone stays aligned.
✅ Multiple Models, One Place
Try your prompts across GPT-4o, Claude, Gemini, and others—without switching platforms.
✅ Document Mode for Clean Output
Convert your chats into editable brand documents with just one click. No more copy-paste chaos.
✅ Custom Prompts for Execution
Go beyond strategy. Use your finalized voice guide to generate on-brand blogs, emails, and captions directly within Chaturji.
Final Thoughts
Your brand already has a voice.
The goal is to capture it, define it, and make it consistent.
With a little help from AI—and a lot of clarity from Chaturji—you don’t just save time.
You build trust, stand out, and scale your content with confidence.
👉 Ready to define your brand voice the smart way?
Start using Chaturji
